It’s hard enough for brands today to get attention, never mind penetrate hearts and minds. Brand Imprints are the antidotes to Brandbiguity. Our proprietary Brand Imprinting process combines four steps to create a unique story for your brand – designed to leave a meaningful and enduring mark on both consumer behavior and culture.
How deep is your Brand Imprint? We run diagnostics on your brand to determine its ability to affect hearts, minds and behavior.
Once we identify any gaps that need filling to create your Brand Imprint, we determine a strategic path to make your mark.
A Brand Imprint is created when brand purpose and brand presence intersect. In this step, we determine your point of intersection and deploy against it.
We gauge success by measuring the deepening of your Brand Imprint and how indispensable your brand is in the total lifestyle of a consumer.
On May 2, DeVries Global will be presenting "Brandbiguity™: How the content race has eroded brand distinction". Come back soon to view the full presentation,
Congrats to our #Samsung team for their Public Relations Society of America (PRSA) 2016 Bronze Anvil Awards win! We're so proud of the hard work they put into the Samsung Mobile Forces of Fashion campaign and lookbook.