Lead culture, don’t follow it.
Meet DeVries Global, the first cultural communications agency. We decode culture to create the influence that propels brands to win. Demonstrating cultural understanding and relevance is paramount today because consumers demand it. They want a reason to belong to a brand’s tribe, not just a reason to believe in its products. Brands must show consumers that their connection to culture is real, runs deep and exists beyond simply piggy-backing on pop culture moments to demonstrate relevance. We use the entire integrated communications mix with earned media at the center, to build brands. Landing brands on the lips of culture is always our goal.
We create cultural convictions for our clients that lead to campaign stories that capture consumer interest and dominate consumer conversation and their newsfeeds. Our roots begin in fashion and beauty when Madeline DeVries started the agency working on behalf of Bergdorf Goodman. Our forty years of experience in marketing bleeding-edge lifestyle brands have created the foundation that makes us uniquely qualified to understand how and where culture is shaped, who shapes it and how to coax the winds of cultural momentum to blow in a brand’s direction.