Chasing content and culture has created a crisis of brand distinction. We call it Brandbiguity.

Intelligence is better when used creatively.
We excel at Creative Intelligence.

See how DeVries Global can work to build
your Brand Imprint. We are a full service communications agency with an uncompromising commitment to making your brand a cultural force.

Read, watch, and listen to posts from industry experts about trending topics in the branding world.

Learn more about the DeVries Global DNA.

Like how we think? See how DeVries can put these services to work for you.

Beginning of content

Impressions are good.
Imprints are better.

Brandbiguity™

Chasing content and culture has created a crisis of brand distinction.
We call it Brandbiguity.

the
Pantene Imprint

How we put the care
in haircare

the
Samsung Imprint

How we made technology a force of fashion

We Create Brand Imprints™

It’s hard enough for brands today to get attention, never mind penetrate hearts and minds. Brand Imprints are the antidotes to Brandbiguity. Our proprietary Brand Imprinting process combines four steps to create a unique story for your brand – designed to leave a meaningful and enduring mark on both consumer behavior and culture.

Brand Sounding


How deep is your Brand Imprint? We run diagnostics on your brand to determine its ability to affect hearts, minds and behavior.

Marking the Territory


Once we identify any gaps that need filling, we determine a strategic path to make your mark and create your Brand Imprint.

Crafting the Mold


A Brand Imprint is created when brand purpose and brand presence converge. In this step, we determine your point of intersection and deploy against it.

Measuring Impact



We gauge success by measuring the deepening of your Brand Imprint and how indispensable your brand is in the total lifestyle of a consumer.

Meet
Our People

Image of Heidi Hovland

Heidi H.

New York
"You can't use up creativity. The more you use, the more you have." - Maya Angelou
Heidi H.
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Love Whelchel

Love W.

New York
"If you can't fly then run, if you can't run then walk, if you can't walk then crawl, but whatever you do you have to keep moving forward." - Martin Luther King Jr.
Love W.
See Full Bio >
Ivette Sanz Osso

Ivette O.

New York
"Nothing is insurmountable." - Ivette Sanz Osso
Ivette O.
See Full Bio >
Image of Loretta Markevics

Loretta M.

New York
"​Creativity is intelligence having fun." - Albert Einstein
Loretta M.
See Full Bio >
Andres Vejarano

Andres V.

Singapore
"All your dreams can come true if you have the courage to pursue them." - Walt Disney
Andres V.
See Full Bio >
Helena Bloomer

Helena B.

London
"​Curiosity is the lust of the mind."​ - Helena Bloomer
Helena B.
See Full Bio >
Jessica O'Callaghan

Jessica O.

New York
"Strength does not come from physical capacity. It comes from an indomitable will." - Mahatma Ghandhi
Jessica O.
See Full Bio >
Colby Vogt

Colby V.

New York
"If you can't measure it, you can't manage it." - Peter Drucker
Colby V.
See Full Bio >

prspectives

Read, watch, and listen to posts from industry experts about trending topics in the branding world.

PRspectives >
Trends and Culture

Curiosity in the Classroom

Kicking Off Our Partnership With ProjectArt

Read >
Trends and Culture

Multicultural Musings

Welcome to the week’s buzz brought to you by the DeVries Global Multicultural Team. Cheers!

Read >

Some of Our Clients

Celebrity Cruises logo
pepsico logo
P&G logo
Samsung
Zippo logo
SW