It’s hard enough for brands today to get attention, never mind penetrate hearts and minds. Brand Imprints are the antidotes to Brandbiguity. Our proprietary Brand Imprinting process combines four steps to create a unique story for your brand – designed to leave a meaningful and enduring mark on both consumer behavior and culture.
How deep is your Brand Imprint? We run diagnostics on your brand to determine its ability to affect hearts, minds and behavior.
Once we identify any gaps that need filling to create your Brand Imprint, we determine a strategic path to make your mark.
A Brand Imprint is created when brand purpose and brand presence intersect. In this step, we determine your point of intersection and deploy against it.
We gauge success by measuring the deepening of your Brand Imprint and how indispensable your brand is in the total lifestyle of a consumer.
DeVries Global has been named among the Holmes Report’s 50 best public relations campaigns of the past year in the category of Marketing to Women for “P&G’s Thank You, Mom – P&G with DeVries Global.” We’re very proud to have been selected from more than 4,000 entries to the SABRE Awards competitions around the world.
DeVries Global is proud to announce the release of the white paper for its landmark "Shades of Otherhood" study.