Lead culture, don’t follow it.
Meet DeVries Global, a culture-first communications agency. We decode culture to create the influence that propels brands to win.
Demonstrating cultural understanding and relevance is paramount today because consumers demand it. They want a reason to belong to a brand’s tribe, not just a reason to believe in its products. Brands must show consumers that their connection to culture is real, runs deep and exists beyond simply piggy-backing on pop culture moments to demonstrate relevance. We use the entire integrated communications mix with earned media at the center, to build brands. Our forty years of experience in marketing bleeding-edge lifestyle brands have created the foundation that makes us uniquely qualified to understand how and where culture is shaped, who shapes it and how to create influence. Landing brands on the lips of culture is always our goal.