To increase consumer awareness and excitement for the new product launch after six years. Drive consideration among young generation by communicate “No filter needed for your skin” with SK-II Geneoptics Ultraaura Essence.
Maximized new product superiority through three wave of media planning. Leveraged beauty focused influencers and industry expert’s micro-moment to aroused discussion and sustain talkability.
From broadcast news to social media, the campaign fuelled excitement on the new product and a movement to celebrate beauty, doubling in sales performance.