To deepen resonance with Chinese consumers, The House of Suntory’s 100th Anniversary Launch Campaign aimed to enhance understanding of the brand’s history and commitment to the Chinese market. The campaign sought to establish a strong presence while attracting potential Chinese consumers.
The brand achieved a deeper connection with Chinese consumers through the exclusive TVC and operating public exhibition, showcasing the brand’s history and dedication to the Chinese market.
Through a comprehensive multi-channel approach, both online and offline, the brand achieved exposure of over 430 million+ impressions. VIPs, media, and celebrities, consumers from various fields gathered to celebrate and enjoy the triumphant Suntory Time.