Since June 2020, Sephora has continued to actively tackle bias across every aspect of the organization, and the industry, through myriad high-impact DE&I initiatives. To create an inclusive and equitable environment, and inspire others to do the same, Sephora put its values on full display and committed to meaningful actions aligned with its pledge.


Through consistent and deliberate media relations, our efforts amplified Sephora’s work among a mass audience, leveraging press as a key conduit. With measures including the 15 Percent Pledge, Sephora Accelerate Incubator Program, Sephora Squad, ‘The Beauty of Blackness’ HBO documentary and its banner campaign, We Belong to Something Beautiful, Sephora is demonstrating its values in action, and inspiring the industry to follow.


From national news to international stages, Sephora’s DE&I efforts have been motivating conversations for years. Since 2020, Sephora remained #1 in DE&I share of voice among all major retailers, securing more than 15B impressions and unprecedented coverage results in multicultural outlets such as Essence, The Root, Ebony, HOLA!, People en Español and many more.