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Beginning of content

The Loop Vol. 3 No. 12
Featuring Franzia, Mike's Hard Lemonade and Durex!

WINS

PAGING BETTY WHITE

Franzia

Any Golden Girls fans in the house? How about boxed wine? Both? Same – and this one’s for us. Wine brand Franzia just unveiled its first marketing campaign in 35 years, and we’re eating (drinking) it up. Drawing attention to their recent packaging refresh and new to-go boxes, the brand created spots that feature a revamped version of the Golden Girls theme song, “Thank You For Being a Friend”, with the ‘friend’ lyric changed to ‘Franz’. Cheesy, right? That's the beauty of it. Because really, what’s cheesier than a big ol’ box of wine in the first place? It's just so real and clever, given their millennial growth target is drinking more wine than older generations, while yearning for nostalgia of years past. Not to mention a resurgence in viewership of the show (thanks, Netflix) to aid in the recognition and subsequent love. It's the cult classic campaign of our 65-year-old-living-in-a-28-year-old's-body's dreams. READ MORE >

Mike's Hard Lemonade blocks negative news in Washington Post homepage takeover for “Brighter Times” summer campaign
READ MORE >

Dove debuts #ShowUs stock image library to help diversify depictions of women in media
READ MORE >

Yaas! Instagram finally tests a fast-forward feature for videos
READ MORE >

Not 14-years old? Here’s your guide to using TikTok
READ MORE >

Here are the best and worst branded April Fools’ pranks from this year
READ MORE >

And here are some of the best pranks from brands in the Asia-Pacific region
READ MORE >

 

FAILS

THE PEOPLE DEMAND PICKLES!

McDonald's Australia

T. S. Elliot was right; April really is the cruelest month. April Fool’s day once again saw brands rolling out a cornucopia of weird and wonderful pranks, but one standout really took the pickle. McDonald's Australia probably thought it was being slick when it announced the launch of a burger filled with pickles and cheese (and only pickles and cheese). But they forgot one thing – pickles are kind of a big dill. Fans became more than a little salty when they realized the McPickle was merely a joke and took to social media to express their rage. Some have even gone so far as to create the burger themselves at home, one even pulling up to a drive-thru window ordering a burger with no meat and 25 pickles inside to replicate the prank burger. So, what have we learned here? April Fool’s day might actually be the best time of year for market research and product launches. And, it goes to show, you should never underestimate the power of a pickle! READ MORE >

#CRINGE! KFC's Colonel Sanders played a live DJ set at Ultra Music Festival last weekend and everyone hated it
READ MORE >

Google loses its Human Rights Campaign endorsement over anti-gay 'conversion therapy' app
READ MORE >

Brands beware: Cancel Culture is a growing force in China
READ MORE >

 

WEIRD

SMELL LIKE A PRIMATOLOGIST

Unilever brand Schmidt’s

This week’s weird can also be filed under ‘kinda cool, too’. Jane Goodall, the beloved primatologist who just celebrated her 85th birthday, has become the muse for a new range of deodorant for Unilever brand Schmidt’s. While this is admittedly an odd brand partnership, the heart behind it is actually pretty admirable. When asked by Schmidt’s CEO what can be done to help her environmental advocacy cause, she replied that she wanted more of an ability to connect with youth and inspire them. Thus, exposure to the huge audience of Whole Food shoppers (and the donation of 5% of proceeds to the Jane Goodall Institute) means this weird brand partnership is actually pretty awesome! READ MORE >

Sidewalk Labs built this free app for people watching (and this could get real creepy, real fast)
READ MORE >

Durex Singapore offers Fish Skin and Mala Hot Pot Flavor Condoms... for April Fools
READ MORE >

Yes, you CAN teach your cat to fetch
READ MORE >