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我們稱之為品牌模糊 (Brandbiguity)。

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了解更多有關 DeVries Global DNA。

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Lydia Shen

Managing Director of China

It's kind of fun to do the impossible.
Walt Disney Company

3 Things to Know About Me

Born in Shanghai, I’m a native Chinese marketer who loves combining my local market knowledge with a global view. Over the last 20 years, I’m proud to have helped build brands in China, across multiple business sectors.

Through my work, incubating and launching start-ups, I enjoy growing business opportunities where none existed before. I’m passionate to enhance the way we communicate in the digital & mobile age.

I’m a shopaholic, giving me a personal insight, on what sells brands! I’m a firm believer that creative ideas and smart strategies are what drives a brand’s success.