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Quaker Oats

Reinvigorating an Iconic Brand Around a Brand Purpose

The Challenge

Quaker wanted to become synonymous with the health benefits of oats. It also sought to bring added heart and personality to the brand.

Our Approach

People don’t have the time, energy (or frankly enough knowledge) to maximize the full potential of their morning. Quaker and the energetic ex-ballerina and judge of Strictly Come Dancing, Darcey Bussell joined forces to get Britain off to a #SuperStart. A series of engaging contents inspired people to make the most of their morning and kick start their day with a healthy and nutritious breakfast.

The Quaker #SuperStart event was such a fantastic way to start my day! I’ve been on a high all morning. There are so many to assets to use which will be super useful when writing up my piece. The morning typologies quiz is particularly interesting!
Kate Whiting
Deputy Features Editor at Press Association
4 M
video views
367 k
paid engagements across Facebook & Twitter
pieces of coverage

The Results

Our integrated idea aligned Quaker with empowering people to do more. It increased both the brand power score and unaided awareness.  The program is being used through the line to integrate Quaker’s marketing efforts.