Led by their “Make It Yours” tagline, Krylon sought to connect with today’s DIY enthusiasts and reignite brand awareness by illustrating how easy and fun it can be to instantly transform everyday items into repurposed treasures.
A Krylon Crew led by furniture designer Amy Devers, host of A&E’s Fix This Yard, invaded the 127 Yard Sale, transforming 127 used items into treasures using only Krylon paint. The items were sold on Krylon’s Pinterest page in the first-ever Pinterest Yard Sale with proceeds benefiting Charity Wings Art and Craft Center. The campaign’s social support generated fresh and relevant content for Facebook, Twitter and Pinterest. Real-time fan engagement encouraged yard sale transformations.
“We wanted an idea that was real and got the product on the road. Taking over the world’s largest yard sale became a no brainer. It was a perfect way to partner an iconic brand with an iconic event of scale.”Tyler Helms
Deutsch SVP and group account director