“Imagination is the only weapon in the war against reality.”The Cheshire Cat, Alice in Wonderland
Executive Vice President, Client Strategy and Management Singapore
3 Things to Know About Me
I have lived and worked in some of the world’s biggest and most complex markets – India, China, Hong Kong, Southeast Asia and the U.S.
I have extensive experience across most CPG categories and have worked with major lifestyle brands across the globe.
I start each project with the consumer behaviour change and the barrier to this in mind, and then look for integrated solutions through the journey of paid, owned and earned media.