MAKING A NOISE IN A CROWDED MARKETPLACE MAY BUY YOU ATTENTION BUT ALLEGIANCE IS BETTER.

CONSUMERS ONLY CREATE LASTING RELATIONS WITH BRANDS THAT HAVE THE SAME VALUES AS THEY DO AND HAVE THE CONVICTION TO EXPRESS THEM.

WE CAN HELP DECODE THE CULTURE OF YOUR BRAND AND CONSUMERS AND ENGAGE PEOPLE MORE RELEVANTLY, MORE DISTINCTIVELY AND MORE PROFITABLY.

Gather. Deep learning of consumer and brand culture

Create. Decoding the core story of your brand, it's cultural conviction

Connect. Using your cultural conviction to bolster your reputation and build tribes

See how DeVries Global can work to build
your Brand Imprint. We are a full service communications agency with an uncompromising commitment to making your brand a cultural force.

Read, watch, and listen to posts from industry experts about trending topics in the branding world.

Learn more about the DeVries Global DNA.

Like how we think? See how DeVries can put these services to work for you.

Beginning of content

Kristin Holmes Virgilio

Senior Vice President
New York

You gain strength, courage, and confidence by every experience in which you really stop to look fear in the face … do the thing you think you cannot do.
Eleanor Roosevelt

3 Things to Know About Me

I abruptly moved from Canada to the U.S. halfway through my senior year of high school. This is when I realized that when change happens, it is best to embrace it. That motto has never steered me wrong.

I have two teenage girls so I am acutely aware of Gen Z behavior, what motivates them, how they think and see the world. They give me hope because they are so motivated to influence our world in a positive way.

I spent thirteen years as an independent consultant for consumer PR agencies and in roles at L'Oréal USA. This is how I landed at DeVries … I consulted with DVG for nearly a year before I joined the team full-time in 2013.